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SEO Beat
Serhii Korniushov
July 07, 2025
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🤔 SEO News
In this Whiteboard Friday, Travis Tallent introduces the SOAR framework (Streamline, Orchestrate, Automate, Reposition) to help SEO professionals thrive in the age of AI. Discover how to optimize your team's workflow and refocus on high-impact activities. Elevate your SEO career by adapting to the changing landscape!
Want to convince your boss to send you to MozCon 2025? This article provides a pitch kit, including an email template and a PDF, to help you highlight the business value and ROI of attending. Learn how to frame MozCon as a strategic investment in your professional growth and the company's success.
The MozCon London 2025 agenda is here! Get ready for a day packed with actionable SEO insights, innovative strategies, and networking opportunities. Speakers will cover topics from AI's impact on SEO to proving content revenue. Don't miss out!
Google's AI Mode is changing SEO. Adapt your content by building brand authority, covering the full intent space, and creating original, multimodal content. Focus on direct audience relationships and optimize for AI citation to stay relevant in the evolving search landscape.
Google's June 2025 core update rolled out amidst search volatility. Google is testing AI Mode in Chrome. Similarweb reported a decrease in clicks from Google since AI Overviews.
Bing Search is testing zoomable and sticky related searches. One variation has the related searches stick to the right top of the screen as you scroll. The other will zoom into the related search, as you hover your mouse cursor over the feature.
Google AI Mode can respond in non-English languages, despite launching in English only. Kenichi Suzuki and Damien noticed that by asking follow-up questions, the AI can respond in languages like Japanese, German, and French, pulling from sources in those languages. This undocumented feature expands the AI's accessibility.
Microsoft is testing a new look for local place listings in Bing search results, displaying them in green instead of the standard white. This change aims to make the listings more visually distinct. The test was observed by Frank Sandtmann on Mastodon.
Google Merchant Center is introducing automatic shipping updates in the US, using historical tracking data to improve shipping information accuracy. This feature helps customers predict order arrival times and enhances overall shipping performance by utilizing crawled and performance shipping speeds. Merchants can enable this via partner linking in Merchant Center.
Google AdSense is introducing a new feature that fills empty in-page ad spaces with contextually-relevant suggestions, offering a new way to monetize those spaces. The feature will be turned on by default for all AdSense publishers within 30 days. Publishers have the option to opt out.
Google Ads introduces AI Max as a new search match type, joining Exact, Phrase, and Broad Match. This update, spotted by Aleksejus Podpruginas and Thomas Eccel, reflects Google's ongoing integration of AI into its advertising platform.
Google Ads will stop serving message assets with unverified phone numbers. New message assets creation will be blocked on August 1st, and existing ones will stop serving on September 1st if the phone numbers are not verified.
Similarweb's report reveals a surge in zero-click searches since Google AI Overviews launched, jumping from 56% to 69% in a year. This change has caused a noticeable drop in organic traffic to news sites. Are AI Overviews reshaping how users access information online?
Google is increasingly using AI Overviews in its People Also Ask (PAA) results. According to data from AlsoAsked, 12.6% of PAA answers are now AI-generated, while the rest are website-cited featured snippets.
Microsoft is reducing its workforce by 9,000 employees, impacting various divisions including Xbox. The layoffs follow similar moves by Google and previous cuts by Microsoft. The company aims to focus on strategic growth areas.
Google is experimenting with a new placement for the local panel sub-menu, positioning it under the main search bar instead of the right side of the page. This change affects how local search results are displayed. The results shift to display local panel content on the left when an option is selected.
Google Ads had unexpected errors and high latency issues. Google confirmed the issue and resolved it at 11:30pm ET on July 2nd.
Google isn't the only search engine! Discover 20 of the best search engines in this article, including options for AI-driven answers, privacy, and specific regions. Learn how each platform caters to different needs and optimize your search experience.
Discover how to harness the power of AI to supercharge your SEO efforts. This article unveils 10 actionable strategies, from content creation to optimization, to streamline your workflow and boost your search engine rankings. Stay ahead of the curve and unlock the potential of AI in SEO!
Google's AI Overviews are changing search, impacting organic traffic. Semrush's SEO Toolkit helps you analyze and optimize for these features, revealing content gaps and competitor strategies. Gain an edge in AI Overview visibility and drive targeted traffic.
Do you need to reach more customers in more than one city or town? This guide will show you how to start. We’ll cover how to search keywords locally and track your SEO in multiple locations.
Optimize your images for visual search and AI overviews to enhance brand visibility and improve search rankings. This guide provides actionable tips, from using high-quality images to implementing schema markup, ensuring your content stands out in the evolving search landscape. Leverage Semrush's tools to identify and fix image issues for maximum impact.
Stop leaving clicks on the table! This guide unveils how to identify and capture SERP features for keywords you already rank for, boosting your visibility without creating new content. Learn to analyze competitors, expand your reach, and monitor your success with Semrush.
Discover how to perform a reverse image search effectively on both mobile and desktop devices. This article explores various tools like Google Lens, Copyseeker, PimEyes, and Pixsy, highlighting their unique capabilities for identifying objects, tracking image usage, and protecting your visual content. Enhance your website and SEO strategy by mastering reverse image search techniques.
Href links are HTML attributes that create clickable hyperlinks, connect webpages, guide users, and help search engines discover content. This article covers href links, their attributes, and best practices for implementation. Use correct syntax, descriptive anchor text, limit the number of links on a page, and audit links regularly.
Demystify URLs with Semrush's latest guide! Understand URL structure, from scheme to anchor, and explore different types like absolute, relative, and vanity URLs. Implement best practices for SEO and user experience.
Stuck in a content rut? This article provides 72 blog ideas across various industries, categorized for easy browsing. Plus, learn how to brainstorm even more topics with competitor research, keyword analysis, and AI tools. Jump-start your content creation today!
AI is no longer a niche trend; it’s mainstream. This article provides 79 AI statistics and trends (with sources) that paint a comprehensive picture of AI’s impact. Staying on top of AI is crucial for any marketer in 2025.
Discover how to uncover your website's keywords in Google Analytics 4 and leverage this information to enhance your site's SEO. By linking Google Search Console with GA4, you can access valuable data for creating topic clusters and optimizing underperforming content. Start improving your search presence today!
A brand persona is a fictional profile that captures your brand’s voice, tone, and style when communicating with people. This article provides a free brand persona template and steps to create an effective brand persona, including examples from Nike, Slack, and Dove.
Tired of Google? Explore 12 alternative search engines, each offering unique features like AI integration, privacy, or regional focus. Find the perfect search engine to enhance your online experience and discover new ways to find information.
A SWOT analysis evaluates a business’ strengths, weaknesses, opportunities, and threats. Performing a SWOT analysis can help you make better business decisions. This article provides a guide on how to conduct one, complete with examples and a free template.
Want to improve your website's traffic and conversions? This article breaks down what click-through rate (CTR) is, why it matters, and how to optimize it for better results. Learn practical tips for headlines, visuals, and more.
Google Merchant Center now automatically calculates tax for U.S. merchants, removing the need for manual configuration. This simplifies feed setup and reduces product disapprovals, especially for retailers using dynamic shipping rates. Merchants should still ensure other feed settings remain accurate.
AI is changing SEO, but it's not over. This article provides guidance on how to stay grounded and inspired as AI evolves search. Focus on being the best, clearest, and most trustworthy source to navigate the changing landscape and help clients through the transition.
Search marketing is evolving due to shifts in data privacy. User-level data is disappearing, pushing marketers to move beyond hyper-targeting. The focus is now on core marketing fundamentals, user privacy, and building trust for long-term engagement.
Google Ads and Search Ads 360 had issues with access and control, resulting in slowness and errors. Google resolved the problem at 11:30 pm ET on July 2nd. Advertisers may have experienced difficulties managing their accounts.
Google Business Profile event posts for restaurants and bars can appear in mobile search if done correctly. Ensure you meet Google's criteria by targeting branded queries, using the 'Event' post type, and clearly stating event days and times. Google may also pull event details from your social platforms.
A coalition of independent publishers filed a formal antitrust complaint with the European Commission against Google, accusing the tech giant of using its AI-generated summaries to siphon traffic and revenue from news outlets across Europe. The group, led by the Independent Publishers Alliance, is also urging regulators to impose an interim measure to prevent what it calls “irreparable harm” while the case is investigated. Google’s AI Overviews may significantly shift user behavior in search, reducing clicks to organic and paid results that traditionally drive traffic and conversions.
Google is trying to avoid an EU antitrust fine by proposing a new search display. The proposal includes an additional box that displays free links to suppliers. This could increase visibility for direct suppliers without labeling the box as a Google service.
Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking. Advertisers can now upload audiences for Customer Match targeting, import offline conversions, and enable Enhanced Conversions for Leads to boost lead-based campaign accuracy. This integration brings Zoho CRM up to par with platforms like Salesforce, HubSpot, and Shopify, expanding the pool of advertisers who can easily activate first-party data within Google Ads.
Google Ads has rolled out a new "AI Max" search match type in the Search Term report. This update provides advertisers with greater visibility into automated search performance, enabling clearer comparisons and more informed campaign decisions. AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in a black box.
In today's fast-paced SEO landscape, marked by AI advancements and privacy regulations, budget-conscious teams can still thrive. This article highlights 11 free SEO tools for tackling technical audits, speed checks, content ideas, and competitive research. Maximize insights without spending a cent.
New workflow to add custom-coded key takeaways section to the start of articles. Uses AI to extract key information and add it to an embeddable custom code. Key takeaways match search intent, feel human and useful, appear in a custom-coded box, and look good.
In 2025, Ahrefs and Semrush remain top SEO tools, each with strengths. Ahrefs excels in backlink analysis, while Semrush offers a comprehensive marketing suite. SE Ranking emerges as a budget-friendly alternative with robust features. This comparison helps you choose the right tool for your specific SEO goals.
In 2025, AI and automation reshape link building. Discover how APIs and bots can redefine your outreach, making it more efficient and scalable. Explore AI-powered tools for prospecting, personalization, and follow-ups to supercharge your SEO efforts.
Building a website doesn't have to be techy. This guide uses AI to automate content, layout, and images, helping you launch a business, portfolio, or personal project in hours. Learn how to plan, set up, and optimize your site for search engines.
Patrick Stox's article on Ahrefs explores the relationship between web visibility and AI mentions. The study reveals varying correlations across different AI assistants: Google AI Overviews, Perplexity, and ChatGPT. Ahrefs Brand Radar is a tool to monitor brand visibility across AI systems.
Ahrefs' AI detector was tested against other popular detectors to see how it compares. The results showed that Ahrefs and Copyleaks were the best-performing AI detectors. The test also revealed that AI detectors struggle with hybrid human/AI content.
Is your SEO strategy prepared for Google's new AI Mode? This article explores the implications of AI-generated answers on click-through rates, organic visibility, and content performance. Learn how to adapt your SEO strategy to stay competitive in this evolving landscape.
Google's John Mueller says core updates rely on longer-term patterns, not recent spam links. The disavow tool is still available but rarely needed. Focus on long-term signals like content quality and site structure during core updates.
In today's AI-driven search landscape, traditional keyword research is outdated. The keyword universe offers a scalable structure that evolves with intent, helping you prioritize content creation based on business impact. Build a dynamic system that adapts to search behavior and drives conversions.
Google's Trust Ranking Patent reveals how user behavior influences search rankings. User trust, gauged through site visits and engagement, signals website quality. Creating user-centric sites that meet user needs is crucial, as Google prioritizes user signals in its algorithms.
An SEO test indicated that omitting meta descriptions led to a traffic increase, challenging conventional SEO wisdom. However, a counterargument suggests that SEO tests are often flawed and can overshadow more impactful SEO strategies. The core question is whether removing meta descriptions constitutes a significant SEO improvement.
LLM visibility tools are gaining traction in SEO, but experts disagree on what to track. Some question their strategic value, while others use them to identify mentioned brands and themes. The focus may be shifting from exact keywords to broader brand and source mentions in LLM responses.
Having good traffic but poor conversion rates is frustrating. This article provides actionable tips for e-commerce site owners, including analyzing data points, simulating user journeys, and quick CRO wins. Focus on quality traffic, user experience, and easy buying processes to turn low-converting traffic into high-value sessions.